Becoming “The Wealthy Marketer” was a roller coaster journey that spanned 25 years of my life – starting from my sophomore year in high school as a struggling teen, and leading me to where I am today as a thriving family man, digital marketer, investor, and all-in entrepreneur. Without this story, I would not have become “The Wealthy Marketer”, and I would not be in a position to help so many people in the way I can today. For that I am grateful.
Please take a few minutes to read my story. I am optimistic it will bring you hope, joy, and inspiration that anything is possible through marketing. When you use marketing the right away, it can bring so much fulfillment, success, and prosperity to your life. I am here to help make it happen for you.
Growing up… I saw prosperity
as an outsider looking in…
I grew up in the 80’s and 90’s just north of Toronto, Canada in a middle to upper-class suburban area. My town was home to the Canadian Headquarters of the world’s largest global technology companies including IBM, Xerox, HP, and AMD.
My Dad was a pensioned bus driver that suffered from alcoholism, and my Mom was a high school dropout that ran a daycare from our modest family home throughout my entire upbringing. Neither of my parents believed in the concept of “investing your income” or “starting a business”, and as a result I was discouraged from doing both, regardless of my own personal interests.
What mattered most to my family was my younger brother’s hockey career and making every effort to get him to the NHL. Everything else including my own self development was pushed to the sidelines or at most, made a low priority. It was a confusing household to be apart and it had a lasting negative impact on my self-confidence.
Outside of my family’s home, I was inspired by wealthy relatives and friends with well-off families that all seemed to be thriving with high paying corporate careers, luxury homes, stock portfolios valued in the millions, and trust funds for their kids covering a full-ride through Ivy-league universities along with a great start deep into adulthood.
As a teenager, I tried to break free from my “hockey is everything” and “anti-prosperity” household, and gravitated towards the “wealthy” kids in town. This eventually led to getting intertwined with drugs and alcohol at house parties and raves, and going home to a disgruntled father who had recently hit rock bottom and was in recovery from his battle with alcoholism. It made my “coming of age” years challenging, oppressive, and then troubling. I was excluded from the “good life” that my wealthy friends came to enjoy, and while the promise of prosperity was right in front of me, I was programmed to believe I was not worthy of it in my own life.
With most of my friends bound for University, my goal was to get there too. But my Dad wasn’t happy with my behaviour and told me I would have to pay for post-secondary on my own. Trying to wrap my head around this massive expense was hard to do, so I gave up on the goal of attending University and enrolled for a “Marketing” program at the local community college instead.
I didn’t realize at the time, but the challenges throughout my upbringing were a blessing in disguise that would put me on a path to my own meaningful destiny where I would have the chance to change 1,000’s of lives deep into the future!
I am not sharing this story in spite of my family or upbringing, I am sharing this story because if I can become a wealthy marketer coming from extremely challenging and confusing circumstances, so can you!
It was the year 2000, and I showed up to the marketing program at Seneca College in Toronto, Canada as a below average guy. I had just finished high school as a B and C student, I had fallen short on my goal for university, and I had gone years without a girlfriend. I was morally beaten by an oppressive household, binge drinking every week, and smoking weed everyday. To top things off – about a month into college, my Dad and I got into a big fight and he packed my stuff up in a box and kicked me out of the house.
At 19 years old, the prospects of me doing anything with my life seemed grim, until all of a sudden everything started to change for the better…
I moved in with my wealthy aunt and uncle across town, started getting A’s in my marketing and businesses courses, established positive relationships at school and work, and even found progress with dating girls. For the first time ever in my life, I realized I had the potential to be successful, while also discovering my passion for the professional field of “marketing”.
As I entered my 3rd and final year at Seneca College, things really started to come together. I continued to get good grades, while having epic fun with my classmates. I started getting involved with extracurricular activities, and even launched my own student organization. In my final semester, I met the girl of my dreams (who later became my wife), and found my dream starter job at a print marketing firm (working alongside a veteran entrepreneur). Amazingly, I came out of Seneca’s marketing program graduating “with honours” while earning a lifetime of mutual respect among my peers & professors.
At 22 years old, marketing had permanently changed me for the better. It led me to my wife, it led me to my career, and it led me to a world of opportunity.
Little did I know, the roller coaster adventure was just getting started!
I went to university
& became a “family man”
After working in the real world for a year, I realized I didn’t want to give up on my university dream. So I transferred my credits from Seneca College to enroll at Ryerson University as a 3rd year student, and pursued my Bachelor of Commerce Degree in Marketing Management.
And that’s when life started to get complicated…
The tuition bills hit my bank account hard, the course work pilled up quickly, and the downtown commute sucked up time and money. In the meantime, I was maintaining a part-time job and dedicating time to the relationships most important to me. A big part of me wanted the complete university experience, but there were forces beyond my control pushing me towards the harsh realities of adulthood. In all the chaos, I rolled with the punches, put my best foot forward, worked hard, and juggled it all with a respectful 3.0+ GPA.
I even managed to showcase my entrepreneurial spirit by competing in Ryerson’s annual Business Plan Competition, making the finals (twice) but falling short on the $25,000 prize – of course I pitched a marketing company.
As I was navigating life as a University student, my relationship with my girlfriend and her son was getting more serious (yes, my girlfriend had a 5-year old boy). You see at the time, I needed them, and they needed me. So we just so happened to make the perfect family, and that’s what we quickly became. Going into my last semester at Ryerson University, I proposed to my girlfriend of 3+ years and became a natural loving Dad to her son.
The foundational source for my wealth became a combination of my higher education and the love and support from my soon to be wife and son.
I focused on my Career
& BUILT MY “SIDE HUSTLES”
As my full-time studies wrapped up, I landed a 12-month internship with “Thomson Reuters” at the top of Toronto’s Financial District. But it wasn’t a good fit, I wanted to make another move, and that’s when the phone rang…
“Hey Matt … I got a job opportunity for you. It’s with a publicly-traded market research firm based in Connecticut. You interested?”
That phone call changed everything for me! Within a few weeks I landed a promising role with “Greenfield Online” (NASDAQ:SRVY) as an “Account Executive”. It was time to fly high with Corporate America.
My time at “Greenfield Online” was special. I flew to America for the first time. I thrived in a professional environment with well educated people. I got promoted in record time. I observed how a publicly traded American company operated. I got married and became a homeowner. I survived the 2008 financial crisis, and I witnessed the company get acquired by Microsoft.
But then it was time to leave Greenfield Online and try something new…
For 3 months, I tried my time at entrepreneurship and launched my own online business, and then pivoted back into the online market research space landing a sales role with “uSamp”, a venture-backed startup in Los Angeles, CA.
My time at “uSamp” was rewarding. I got to travel back and forth to L.A., I got to work from home, and most importantly I had the opportunity to develop my sales skills and enjoy the thrill of driving revenue in a rewarding sales role.
At the same time, a lot was happening personally. I continued to build and monetize my “side hustles”, my family moved into our dream home, and in the summer of 2010, my wife gave birth to our newborn son.
We were realizing the Canadian Dream!
I went “All-In” on
being an Entrepreneur
A few months after my son was born, management at “uSamp” found out about my “side hustles” and saw them as a conflict of interest. They told me I had to choose between my job and my passion projects. I was pushing 30 years old, and I had always wanted to run my own business full-time, so I made the decision to exchange the comfort and promise of the 9 to 5, and go full-force with building and running my own business.
It was time to go all-in as an entrepreneur and never look back.
-Shock to the system…
-Failed partnership…
-Sustaining some cashflow…
-Finding an investor…
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I built a “real business”
& started travelling
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We SOLD our house & all OUR STUFF!
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WE TRAVELLED ACROSS THE COUNTRY!
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WE SPENT A CHRISTMAS AWAY FROM OUR HOME!
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we built a new life on the west coast!
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sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar.
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I’M ON A MISSION TO HELP THE NEXT GENERATION OF MARKETING PROFESSIONALS
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My Companies
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My PrinCiples
#1
WORK HARDER & SMARTER
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#2
BE WITH GOOD PEOPLE
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#3
BUILD TANGIBLE SKILLS
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#4
INVEST YOUR MONEY
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#5
READ DAILY
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#6
TRAVEL OFTEN
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#7
PRACTICE GRATITUDE
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#8
MAKE HEALTHY CHOICES
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#9
BECOME A SHAREHOLDER
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#10
BUILD A SELLABLE BUSINESS
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#11
SELL A PRODUCT
YOU BELIEVE IN
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#12
CHARGE MONTHLY
SERVICE FEES
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#13
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#14
OWN CASHFLOW
PRODUCING ASSETS
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#15
BUILD CUSTOMER LOYALTY
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#16
BUILD A CORE TEAM
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#17
GAIN CONTROL
OVER YOUR TIME
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#18
BECOME
FINANCIALLY LITERATE
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#19
HAVE A GROWTH MINDSET
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#20
GIVE BACK
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#21
NEVER GIVE UP
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#22
CARVE YOUR OWN PATH
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#23
BE A GOOD PERSON
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#24
STAY HUMBLE & HUNGRY
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#imaWealthyMarketer
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Let’s Embark on the Journey Together…